Jan 18, 2022
Michael Counts is a theatrical designer and stage director,
visual artist, and media and entertainment entrepreneur who has
been focused on creating large-scale immersive installations,
theatrical productions and innovative media and entertainment
experiences, often in unconventional spaces, for over 25 years. He
is one of the early pioneers of immersive art and entertainment and
has been called a “mad genius” and “a master of immersive theater”
by the New York Times and “one of the most fertile imaginations
working in New York City, today” by Time Out New York
Magazine.
In 2018, Counts pivoted and founded a company with the mission of
offering an optimized and scaleable version of performance and
wellness coaching - a resource that Counts had been an early
adopter of and to which he credits much of his success as a
creative, entrepreneur and innovator. That company, a)plan
coaching, has grown to over 50 coaches and now serves a wide range
of leading tech start ups and a growing number of Fortune 500
companies.