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Jun 1, 2020

Marketers often avoid working for small businesses because of the perceived difficulty in finding an effective scaling strategy. One of the most effective time-tested scaling strategies out there is the channel strategy, where you essentially send your marketing message to other people and let them do the marketing for you. This strategy allows you to scale your business gradually but sustainably. Joining Steve Sims on the podcast to talk about this is Alec Stern, the Cofounder of Constant Contact and several other successful startups. With more than 25 years of experience as a founder, mentor, investor, and hyper-growth agent for companies across various industries, Alec’s take on marketing for small businesses is a must-listen for everyone who wants to succeed in the business.